Helping camps get seen, grow fast, and sell out — with strategies that work.
Our clients journeys from challenges to remarkable achievements, showcasing the power of our innovative solutions and dedicated expertise.
0Week In-house Marketing Team
0views generated industry-wide
Featured Clients:
The 12 Week Summer Camp Marketing Accelerator
Digital Marketing Services
Strategy
Whether your focus is on filling every cabin with happy campers or building a team of the most talented, caring staff, we are here to partner with you. From strategy and planning to hands-on support, we help you create an unforgettable camp experience that grows year after year. Together, we can maximize camper attendance, attract the warmest hearts to your team, and ensure your camp thrives.
Social Media
Every camp we consult with becomes part of our Community Partner network, giving you access to more than just strategy. We share proven tips and tricks, complete templates, and step-by-step guides designed for maximum virality. Plus, the campaigns we create together can be cross-posted across our channels, amplifying your reach. With over 50M views and 43K followers, we’ve already helped thousands of families find their dream camp and we’d love to help them discover yours.
SEO
Our team specializes in cutting-edge SEO, ensuring your camp is positioned to rank higher and be discovered by more families searching online. From keyword optimization to technical site audits and content strategy, we take care of the details that make search engines love your site. As a Community Partner, your camp benefits from exposure on our partner site — which attracts over 100,000 monthly visitors — giving you an extra boost in visibility and credibility
AI and Automation
At Summer Camp Connect, we’ve already proven how technology can transform the way families and camps connect, making discovery, communication, and recruitment easier for both sides.
Now, with custom AI solutions, we’re helping camp directors and business owners do the same across their operations:
Family recruitment: AI-powered chat agents on websites to answer parent questions instantly, guide them through enrollment, and reduce admin workload.
Staff recruitment: Smart screening and automated responses to streamline hiring, ensuring directors spend less time on logistics and more time on quality.
Productivity boost: Tailored AI tools (like ChatGPT-based applications) to automate repetitive processes, free up valuable time, and scale with ease.
Our goal is simple: to make camp and business management smoother, smarter, and more efficient — so leaders can focus on building experiences, not managing paperwork.
Content Creation & Influencer
Our network of 20+ trusted ambassadors is ready to create authentic UGC (user-generated content) that showcases the heart of your camp. Beyond our own team, we provide you with proven frameworks to turn your biggest fans — parents, campers, and alumni — into passionate advocates. This approach builds lasting connections, drives generational referrals, and keeps families coming back summer after summer.
Merchandising
Together, we can handle your entire merchandising process, from design and production to fulfillment and delivery , so you can focus on running your camp. Thoughtfully designed merchandise not only generates additional revenue but also strengthens your camp’s identity and brings your community closer together. Whether it’s apparel, gear, or keepsakes, we help you create products your campers and families will love to wear and share. there’s no need to separate.
We set up and optimize email systems that keep your camp top-of-mind year-round. From welcome sequences and seasonal announcements to automated reminders and re-engagement campaigns, we design strategies that nurture families at every step of the decision-making process. Our data-driven approach ensures your emails are delivered, opened, and acted on — helping you fill sessions faster and keep your community engaged.
Let’s Work Together
With SCC, you will unlock the full potential of digital marketing for your business.
FREQUENTLY ASKED QUESTIONS
Already have a website and wondering if we can improve it?
Yes! We can upgrade and enhance your existing site.
What makes Summer Camp Connect different from other marketing agencies?
We work exclusively within the summer camps and have built the largest online community for campers and counselors. By talking to families every day, we know what makes a camp irresistible. We understand your audience, seasonal rhythms, and staffing challenges — and our strategies are designed to attract the right families and staff for your camp.
What if I don’t understand marketing or tech?
Bikes arrive about 90% assembled. You will need to attach the pedals, seat, handlebars, and front wheel. We also recommend checking the brakes before your first ride, as these may have shifted during shipping. Thanks for your question!
Do you partner solely with camps, or with other organizations too?
While we specialize in working with summer camps, we also partner with other youth-focused organizations, family programs, and educational communities. Our expertise in marketing, recruitment, and community engagement can be applied to a wide range of programs — so if your mission aligns with creating meaningful experiences for kids and families, we’d love to work with you.
Do I need to be a marketing or tech expert to work with you?
Not at all! You don’t need any marketing or tech background to work with us. We handle the strategy, content, and tech setup so you can focus on running your camp. We make everything simple, clear, and easy to follow — no jargon, just results.
Still have questions? Send us your question by filling out the form below, we will be happy
to assist you.
